Influencers are normal everyday people or celebrities. They can be connected to key roles of media outlets, consumer groups, industry associations or community tribes. Such individuals are not simply marketing tools, but social relationship assets.
Using social media influencers in your marketing is the practice of building relationships with the people who can build relationships for you. Whether aninfluencer’s audience is small or large, an influencer can reach consumers via their blogs and social networks that your brand may not be able to. They promote your product or service to their audience base which comes with typically comes with automatic loyalty and trust.
Micro Influencer – This person typically has an engaged audience of 30,000 with lots of likes & shares.
Hyper Influencer – This person typically has an engaged audience of 80,000 – 100,000 with lots of likes & shares, strong community visibility, and with a great reputation.
Macro Influencer – a “Mac”. This person typically has a solid following of 100,000 to 1 million. They are mostly experts in their respective field and known for being active on social causes andreceive media acclaim from time to time.
Social Celebrity – This person typically has an engaged audience of over 1.5 million and easily considered a house hold name to their fans.
They can be stars on YouTube, Snapchat, Facebook, or Instagram.
Real Celebrity – This is the easy one to recognize. These are the reality stars, models, actors, singers, athletes, and motivational speakers.
The average celebrity commands a social audience of over 5 million.
In order to define influence, it’s best to start by thinking about what aspects give an individual the power to influence others within their social sphere. The potential to influence can be boiled down to three attributes that are important for marketers to think about.
Those attributes are: Relevance, Reach, and Resonance.
The Pillars of Influencers
You know when an influencer posts about something, it’s true to who they are and what they believe in.
Influencers believe in something and they’re consistent in their message. You know what you’re getting with an influencer. They tell the same message and promote the same themes, ideals and values that make it clear to their audience what they’re all about. This in turn reinforces credibility.
- Attainable Aspiration
Influencers have a clear vision of the world and invite you to be part of it. In many ways, what they purport is the ideal versions of ourselves. Yet, because they’re still a ‘regular’ person, it feels more attainable, rather than if it were coming from a celebrity, since they are not as relatable to the average person.
Influencers feel like they’re talking to you, whereas celebrities feel like they’re talking at you. This matters immensely, as when someone talks to you, you’re motivated to respond. Yet, when you feel like just another body in the room, it’s easy to disengage. Intimacy leads to engagement, and influencers have it in spades.
Micro-influencers have a back and forth conversation with their followers. This intimacy is never something a person would feel with a celebrity. So although an influencer’s followers may seem smaller than what a celebrity may have, their follower engagement is unbeatable.
- The Niche
Influencers do not try to be all things to all people. They begin in a niche they care deeply about, and curate their own content, perspective and belief system around that niche. They are where they are because of passion. Influencers promote products and services within their niche, that they believe their audience will want to discover. This drives great credibility, as they’re not just attaching their name to a variety of offerings.
At Brand Destinations, it’s our job to pair your brand with the right influencer. The best suited person to represent your brand and effectively perform the ambassadorship while on travel.
The process of pairing you with an influencer is based on the requirements on your marketing campaign and your brand. When selecting an Influencer, it’s all about his/her Age, Reach, Demographics, Niche, Travel Availability, & overall Budget. Once the pairing is complete, our creative team takes over to plan & execute the perfect Branded Destination Campaign!
*Investing your marketing dollars with Branded Destinations can allow for a more genuine recommendation of a product or service for any brand. You can spread your budget farther and more efficiently and your product or service can be recommended across numerous highly engaged follower groups that don’t see it is as a blatant advertisement.
Ready to showcase your brand on an amazing travel adventure?
*If you are an influencer and would like to join the Branded Destinations team, apply here: